ChinaByte数据调查

Research fields: mobile game

Enterprises involved: China Mobile, China Unicom, Kongzhong, Sina, Sohu, NetEase, TOM online, Digital Red, Digifun, etc.

Report Highlights

In the recent few years, driven by telecom operators, CPs and SPs, China's mobile game industry has experienced rapid development, with fast improvement in the industry chain. Nonetheless, the limitation of mobile phone terminals, poor universality of games on different mobile phone models, imperfect network conditions, limited rate and charging methods show that the industry is still in the early days of development, which still affects its further development.

With the launch of 3G, mobile phone service will enter the multimedia age. Mobile subscribers will enjoy richer personal application and more colorful multimedia entertainment service. Mobile games have experienced the transition from the age of standalone games to games similar to online computer games. The improvement of networks and mobile phone terminals will expedite the development of the mobile game industry.

How to grasp industry size and competition situation in the field of mobile games, how to draw upon foreign experience, how to discern the industry's development trend, and how to tap investment opportunities to seize opportunities early are important questions faced by numerous vendors involved in this field. The report will provide reference for operation and decisions for mobile game vendors, industry associations, and investment institutions in the following aspects:

1. It describes the size and structure of the global and Chinese mobile game industries, and elaborates on the overall competition situation in this sector;

2. On the basis of deep insights into the present situation of the global and Chinese mobile game industries, CCID Consulting presents exhaustive analysis of competition situation and profit status in the industry, to fully explore investment opportunities that may exist;

3. Based on its deep insights into the industry gained over the years, by leveraging powerful government resources and various industry channels, CCID Consulting probes the impetuses and possible risks in China's mobile game industry, and examines its development trend and forecasts its size over the next five years.

4. On the basis of accurate understanding and judgments of the present situation and development trend of domestic and overseas mobile game industries, CCID Consulting analyzes key indicators of China's mobile game industry, such as development environment, industry size, competition situation, lifecycle, and profitability through investment value assessment index system, evaluates the industry's investment value, and puts forward recommendations and strategies.