ChinaByte数据调查

Abstract
 In recent years, fruit juice consumption has increased by 10％ annually in the developed countries, leading to a continuous rise in demand for apple juice concentrate in international market. At the same time, with the sustained improvement of Chinese people’s living standard, domestic demand for apple juice has become larger and larger.

In the extracting season 2006-2007, China’s export of apple juice concentrate was four times the figure in 2001-2002, reaching 1.04 million tons, amounting to 67% of trade volume in international market.
China Export of Apple Juice Concentrate, 1996-2007 (unit: 10,000 tons) 
 

China’s export of apple juice concentrate grows rapidly and its growth rate is higher than that of global trade volume and consumption of apple juice concentrate. China has achieved a rapid growth in its production of apple juice concentrate by occupying emerging market and grabbing export market shares of other countries. China’s exports mainly go to the United States of America, the Europe and Japan, which took up respectively 34%, 25% and 10% of China’s total exports In the extracting season 2006-2007.

Export Destination Countries of China Apple Juice Concentrate
in Extracting Season 2005-2006 
 
Source：Bank of China International

Based on the statistics issued by the National Bureau of Statistics, the listed companies and the Bank of China International, this report studies the changes of supply and demand and development prospect of China’s apple juice concentrate industry in 2007-2008 and then analyses operation status and development trend of key companies in this industry.

Contents 1.Overview of China Apple Juice Concentrate Industy 
1.1 Brief introduction of apple juice concentrate
1.2 Overview of China apple juice concentrate industy
1.3 Development trend of China apple juice concentrate industry, 2008
1.3.1 Continuous integration
1.3.2 Development of high acid apple juice concentrate

2.Supply and Demand of Apple Juice Concentrate
2.1 Global demand
2.2 Global supply

3.Price Changes of Apple Juice Concentrate
3.1 Recovery rise in export price of China apple juice concentrate
3.2 Alleviated pressures of apple price growth by a rise in export price

4. RISKS OF APPLE JUICE CONCENTRATE INDUSTRY
4.1 Risk of raw material
4.2 Risk of RMB exchange rate
4.3 Intensified risk of industry competition

5. Key Companies
5.1 SDIC Zhonglu Fruit Juice Co., Ltd
5.1.1 Company profile
5.1.2 Operation status
5.1.3 Competitive edge
  5.1.4 Development trend
5.2 China Haisheng Juice Holdings Co., Ltd
5.2.1 Company Profile
5.2.2 Main businesses
5.2.3 Rapid growth of apple juice concentrate business
5.2.2 Diversified market
5.2.5 Profit promoted by diversified products
5.2.6 Development prospect
5.3 Yantai North Andre Juice Co., Ltd.
5.3.1 Company Profile
5.3.2 Company performance
5.3.3 Excellent management and marketing ability
5.3.4 Asia's biggest pectin processing base
5.3.5 Vigorous development of high acid apple juice concentrate
5.4 Shaanxi Hengxing Fruit Juice Drink Co., Ltd.

6. Development Trend of China Apple Juice Concentrate Industry

Selected Charts China export of apple juice concentrate, 1996-2007(unit:10,000t)
Target export countries of China apple juice concentrate in grinding season, 2005-2006
Production capacity distribution of China apple juice concentrate industry, 2006
Global consumption of apple juice concentrate, 1999-2007
International apple juice concentrate production amount, 1997-2007 (unit:10,000t)
Main production areas of apple juice concentrate in the world, 1998-2006
FOB export price trend of China apple juice concentrate, 1996 -Jan.-Nov.,2007
Apple price trend, 2006-Jan.-Nov.,2007
Changes of RMB exchange rate, 2005-2008
Comparison of apple juice exports of Haisheng, Andre and Sdic Zhonglu, 2002-2006
Export distribution of SDIC Zhonglu, 2007
China beverage consumption level
Cost structure of China apple juice production
Revenue and Profit of China soft drink industry, 2000-2007
Haisheng's Main business revenue, apple juice concentrate revenue and their proportions, 2002-2006
Gross profit margin of Andre, 2004-2007
Net profit of Andre, 2004-2007

Main business structure of SDIC Zhonglu, 2007(unit: CNY million)
Planned investment of SDIC Zhonglu, 2007-2008
Share ownership of SDIC Zhonglu
Comparison of high acid apple plant area of the three juice companies
Production capacity and export volume of the first four apple juice producers, 2006
Main business revenue and profit of Haisheng, 1H 2007