ChinaByte数据调查

Abstract
 
In a handset, there are three areas that need to use memory. Firstly, it is a data buffer memory when MCU and DSP are in mathematical operation, namely RAM; secondly, it is a memory for the storage of mobile phone software system code, namely a NOR flash memory; thirdly, it is a memory for the storage of mobile phone extended data, namely a NAND flash memory. RAM belongs to the volatile memory, while NOR and NAND do not.

Mobile Phone Embedded Memory Development Roadmap

In 2007, NOR, RAM and NAND all declined drastically, in particular RAM and NAND, resulting in a shrinking market. Although the market capacity of mobile phone memory had a sustained growth, but the prices of NOR, NAND and RAM in mobile phone all declined continuously. HAND had the fast rise in market capacity, but its price had the biggest drop. The price of NOR was higher and the capacity inched up, but the price was in a long term downward trend. In comparison, RAM increased faster than NOR, but slower than NAND. The price of RAM fell by almost the same margin as that of NOR AND, and was also in a long term downward trend.

Statistics and Forecast of Mobile Phone Memory Market Scale, 2006-2011 (US$ million)

As for mobile phone market, the main growth is highlighted in ultra-low-cost and low-end handsets, which was in particular a leading incentive to the market in 2007. Those ULC handsets need a tiny amount of memory, less than one fourth or even one eighth the amount used by entry handset, which has greatly reduced the market scale. However, the market of low-end phones is limited and the growth rate of ULC handsets will slow down in 2008. Meanwhile, the global economy is likely to slow down and the consumer confidence is weak, so this will undoubtedly influence the sales volume of medium- and high-end handsets and smart phones. It is expected that the world’s economy will shrug off downturn in 2010 and then the mobile phone memory market will have a slightly big increase.

The report gives an in-depth analysis of mobile phone memory industry, covering nearly 300 memory models newly put on the market, including memory types, suppliers, memory capacity, etc. At the same time, the products of all mobile phone memory manufacturers get expounded as well in the report.

Contents 
1. Brief Introduction of Mobile Phone Industry
1.1 Overview of Mobile Phone Industry
1.2 Overview of China Mobile Phone Industry

2. Overview of Mobile Phone Memory
2.1 Brief Introduction of Mobile Phone Embedded Memory
2.2 Competition between NOR and NAND
2.3 PRAM 
2.4 MRAM 
2.3、PRAM 
2.4、MRAM 

3. Overview of Mobile Phone Memory Market and Industry

4. Study on Memory Usage of Mobile Phone Manufacturers
4.1 Nokia
4.2 Samsung
4.3 SonyEricsson 
4.4 Motorola
4.5 K-touch 
4.6 Bird 
4.7 Gionee
4.8 Lenovo
4.9 Huawei & ZTE
4.10 Others 

5. Study on Mobile Phone Memory Manufacturers
5.1 SPANSION 
5.2 Intel 
5.3 ELPIDA 
5.4 MICRON 
5.5 Elite Semiconductor Memory Technology Inc.
5.6 Etron Technology, Inc.
5.7 Qimonda
5.8 STMicroelectronics 
5.9 Toshiba 
5.10 Sharp 
5.11 Winbond
5.12 SST 
5.13 Hynix 

Selected Charts Statistics and Forecast of Global Shipment of Mobile Phones, 2005-2011
Statistics on Mobile Phone Shipment by Region, 2007
Market Shares of Major Handset Producers Worldwide, 2007
Business Flow of Mobile Phone Manufacturers
Development Roadmap for Mobile Phone Embedded Memory
The Structure of MRAM 
The Working Principles of MRAM
Typical Applications of MRAM
Statistics and Forecast of Mobile Phone Memory Market Scale, 2006-2011 (USD million)
Statistics and Forecast of Mobile Phone NAND Memory Capacity, 2007-2009
NOR Memory Demand (Mb) for a Handset, 2004-2012
RAM Memory Demand (Mb) for a Handset, 2004-2012
NAND Memory Demand (Mb) for a Handset, 2004-2012
Market Shares of Major Mobile Phone Memory Manufacturers, 2007
Market Shares of Major NAND Memory Manufacturers, 2007
Market Shares of the World’s Major DRAM Manufacturers, Q3 2007
Mobile Phone Shipment of Nokia by Region, 2005Q1-2007Q4
Mobile Phone Shipment and Average Selling Price of Nokia, 2005Q1-2007Q4
Mobile Phone Sales and Operating Profit Rate of Nokia, 2005Q1-2007Q4
Statistics and Forecast of Mobile Phone Shipment and Annual Growth Rate of Samsung, 2001-2007
Quarterly Shipment of Mobile Phones of Samsung, 2005Q1-2007Q4
Mobile Phone Shipment of Samsung by Region, 2006Q4-2007Q2
Average Price of Mobile Phones Exported and Operating Profit Rate of Samsung, 2005Q1-2007Q4
Mobile Phone Shipment and Average Selling Price of SonyEricsson, 2005Q1-2007Q4
Revenues and Operating Profit Rate of SonyEricsson, 2006Q1-2007Q4
Mobile Phone Sales and Operating Profit Rate of Motorola, 2006Q1-2007Q4
Quarterly Revenues and Gross Profit Margin of Spansion, 2005Q2-2007Q4
Revenues of Spansion by Department, 2007Q1-2007Q4
NOR Memory Industry and the Growth of Spansion’s Orders, 2006Q3-2007Q4
Statistics on MirrorBit Product Sales, 2005Q1-2007Q2
Global Presence of Spansion
Technical Structure of Production Techniques of Spansion, 2006-2008
Technique Roadmap of FAB25 Foundry
Technique Roadmap of SP1 Foundry
Evolution Map for Cost Estimate of Spansion
Flash Memory Sales of Intel and Profits of Its Flash Memory Department, 2006Q1-2007Q3
Revenues and Operating Profits of Elpida, FY2005Q1-2007Q3
Revenues of Elpida by Department, FY2006Q3-2007Q3
Revenues and Gross Profit Margin of Micron, FY2006Q2-2008Q1
Downstream Revenues of Micron by Product, FY2007
Product Income Structure and Proportion of Micron, FY2005-2007
Revenues and Gross Profit Margin of Elite Semiconductor Memory Technology Inc., 2001-2007
Operating Revenue of Etron Technology, Inc., 2001-2007
Net Profits of Etron Technology, Inc., 2003-2007
Gross Profit Margin of Etron Technology, In., 2003-2007
Revenues and Gross Profit Margin of Qimonda, 2005Q4-2008Q1
Revenues of Qimonda by Region, FY2006-2007
Revenues of STMicroelectronics by Department, 2005Q1-2007Q4
Revenues of STMicroelectronics by Department, 2007
Operating Revenues and Profits of Toshiba Semiconductor Company, FY2001-2010
Revenues of Toshiba by Product, FY2005-2009
Statistics and Forecast of Investments by Toshiba Semiconductor Company into Different Fields, FY2003-2009
Statistics and Forecast of Toshiba NAND Production Capacity, FY2005-2009
Revenues and Gross Profit Margin of Winbond, 2006Q1-2007Q4
Memory and Logic IC Revenues and Gross Profit Margins of Winbond, 2006Q1-2007Q4
Revenues of Winbond by Product, Q3 &Q4 2007
Memory Revenue Structure of Winbond, 2002Q2-2007Q4
Structure of Memory Fabrication Techniques of Winbond, 2002Q2-2007Q4
Revenues and Gross Profit Margin of SST, 2003-2007
Revenues of SST by Region, 2005-2007
Sketch Map of All-in-OneMemory
Framework of All-in-OneMemory
Coding Sketch of Modern Mobile SDRAM Memory Models
Sketch Map of Modern MCP Memory
33 Manufacturers with a Capacity of One Million Mobile Phones, 1H2007 & 2H2007
Production and Export of Mobile Phones, 2000-2007 
Production and Sales of Nokia in Greater China, 2005-2007
Analysis of Memories Used in 19 Typical Mobile Phone Models of Nokia
Memory Capacity Available in 25 Mobile Phone Models of Nokia
Analysis of Memories Used in 24 Typical Mobile Phone Models of Samsung
Memory Capacity Available in 30 Mobile Phone Models of Samsung
Analysis of Memories Used in 17 Typical Mobile Phone Models of SonyEricsson
Memory Capacity Available in 20 Mobile Phone Models of SonyEricsson
Production and Sales of Motorola in Greater China, 2006 & 2007
Analysis of Memories Used in 10 Typical Mobile Phone Models of Motorola
Memory Capacity Available in 15 Mobile Phone Models of Motorola
Analysis of Memories Used in 15 Typical Mobile Phone Models of K-Touch
Memory Capacity Available in 43 Mobile Phone Models of K-Touch
Sales Volume, Sales Revenue and Average Selling Price of Bird Mobile Phone, 2005-2007
Analysis of Memories Used in 18 Typical Mobile Phone Models of Bird
Memory Use of 10 Typical Mobile Phone Models of Gionee
Mobile Phone Shipment and Sales of Lenovo, 2005Q2-2007Q2
Memory Use of 20 Typical Mobile Phone Models of Lenovo
Memory Use of 28 Mobile Phone Models of Huawei
Memory Use of 18 ZTE Mobile Phone Models
Memory Analysis of 92 Typical Mobile Phone Models
Characteristics of Intel Flash Memory
Mobile DDRSDRAM Product of Elpida
Mobile Phone Memories of Micron
Mobile Phone SDRAM Product Parameters of Elite Semiconductor Memory Technology Inc
Mobile Phone DDR SDRAM Product Parameters of Elite Semiconductor Memory Technology Inc
Mobile Phone Memory List of STMicroelectronics
Mobile Phone MCP Products of Toshiba
Flash Memory Products of Sharp
PSRAM Memory List of Winbond
LPSD and LPDDR Product List of Winbond
SDRAM Product List of Winbond
DDR Product List of Winbond
MCP Memory List of SST