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Introduction
China is the world’s largest producer of toys. By the end of October 2007, 1541 above-scale toy enterprises had manufactured about 75 percent of the toys in the world, of which sino-foreign joint ventures, cooperative businesses and exclusively foreign-owned enterprises in China are still dominant. Although all Chinese toy enterprises are less intensive, their regional concentration is quite high, and they are mainly concentrated in the developed coastal areas where the reform and opening-up policy is taken earlier. Guangdong, Jiangsu, Zhejiang, Shanghai, Shandong and Fujian provinces have always been the most important production and export bases of toys in China. The annual sales of the five provinces are more than 95 percent of those of China, and only Guangdong province’s accounts for 50 percent.
The report focuses on a few problems from 2003 to 2007, such as the development status of Chinese toy market, the regional markets, and key enterprises. And these problems are the ones with which policy makers are most concerned. Also, the report is concise and well-constructured, without complexity of other general reports and plenty of second-hand information. It objectively analyses all areas of toy industry based on the latest information and sequential historical data.
Purpose of the research: Some changes occur in the external environment, like the small scale and low innovation ability of Chinese toy enterprises, the harsher international standards which have become the obstacles of the export, and foreign-funded enterprises entering Chinese market. So Chinese toy enterprises are forced by them to start considering their future. We believe that the toy industry is bound to undergo large-scale annexation and reorganization in the future. Therefore, in order to solve the key problems in the M&A of leading enterprises, we did an investigation on toy industry for the customers’ reference.
Clients: The leading manufacturers and investment capital who prepare to integrate the whole Chinese toy market.
Index of the report
CHAPTER ONE THE BACKGROUND OF TOY INDUSTRY 10
Part One The characteristics of the toy industry 10
I. The scale of the market from 2003 to 2007 10
II. The growth of the industry from 2003 to 2007 11
III. Profitability of the industry from 2003 to 2007 11
IV. Structure of the competition in the industry from 2003 to 2007 13
V. The forecast of the prospects of the industry 15
Part Two The analysis to foreign toy market 15
I.The analysis to American toy market 15
II.The analysis of the Japanese toy market 16
III. European toy market 19
IV. Indian toy market 20
CHAPTER SECOND THE OPERATION OF CHINESE TOY INDUSTRY 22
Part One The analysis to the operation of Chinese toy industry 22
I. The size of the asset of the toy industry from 2003 to 2007 22
II. The number of enterprises in the toy industry from 2003 to 2007 23
III. The sales of the toy industry from 2003 to 2007 24
IV.The total profit of the toy industry from 2003 to 2007 25
V. The gross margins of the toy industry from 2003 to 2007 25
VI. The margins of the toy industry from 2003 to 2007 26
Part Two The operation of foreign-funded enterprises in China 26
I. The size of the asset of the toy industry from 2003 to 2007 26
II. The number of the toy enterprises 27
III. The sales of the toy industry 28
IV. The total profit of the toy industry from 2003 to 2007 29
V. The gross margins of the toy industry from 2003 to 2007 29
VI. The margins of the toy industry from 2003 to 2007 30
CHAPTER THREE THE SUPPLY AND DEMAND MARKET OF CHINESE TOY INDUSTRY 31
Part One The supply market of Chinese toy industry 31
Part Two The demand market of Chinese toy industry 32
I. The demand of toys in China 32
II. Characteristics of consumer groups 32
Part Three The structure of the competition of the toy market 34
I. The analysis of competition between domestic and foreign enterprises 34
II. The analysis of competition pattern 34
III. The pattern of regional competition 36
Part Four The trade of the toy exports 37
I. The analysis of the toy exports in 2005 37
II. The analysis of the toy exports in 2006 39
CHAPTER FOUR THE REGIONAL MARKET OF THE TOY INDUSTRY-GUANGDONG PROVINCE 41
Part One The operation of Guangdong toy industry 41
I. The analysis of the asset size of the industry 41
II. The analysis of the number of enterprises 42
III. The analysis of the sales of enterprises 42
IV. The total profit of enterprises 43
V. The analysis of the gross margins 44
VI. The analysis of the margins of enterprises 44
Part Two The structure of Guangdong toy enterprises 45
I. The enterprises above 1 billion yuan 46
II. The enterprises between 0.5 and 1 billion yuan 46
III. The enterprises between 0.1 and 0.5 billion yuan 47
Part Three Key toy industry bases in Guangdong province 50
I. Chenghai district in Shantou city 50
II. Nanhai District of Foshan City 51
Part Four The competitiveness of key toy enterprises 52
I. Zhongmei toy factory in Nanhai of Foshan city 52
II. Huaxuan toy factory in Guanyao town of Nanhai district, Foshan city 52
III. Weiming industrial Co. Ltd in Shenzhen 53
IV. Zhentai Group 53
V. Yinhui company in Dongguan 55
VI. Audi in Chenghai 55
VII. Huawei 56
CHAPTER FIVE THE REGIONAL MARKET OF THE TOY INDUSTRY-JIANGSU PROVINCE 57
Part One The operation of Jiangsu toy industry 57
I. The analysis of the asset size of the industry 57
II. The analysis of the number of enterprises 57
III. The analysis of the sales of enterprises 58
IV. The total profit of enterprises 59
V. The analysis of the gross margins 60
VI. The analysis of the margins of enterprises 60
Part Two The structure of the toy industry in Jiangsu province 61
I.The enterprises above 1 billion yuan 62
II. The enterprises between 0.2 and 1 billion yuan 62
III. The enterprises between 0.1 and 0.2billion yuan 62
Part Three The key toy industry bases in Jiangsu province 63
I.Yangzhou 63
II.Weiyang 63
Part Four The competitiveness of key toy enterprises 66
I.GOODBABY Co. Ltd 66
II.Taiyuan toy Co. Ltd in Suzhou 66
CHAPTER SIX THE REGIONAL MARKET OF TOY ENTERPRISES-ZHEJIANG 67
Part One The operation of Zhejiang toy industry 67
I.The analysis of the asset size of the industry 67
II.The analysis of the number of enterprises 68
III.The analysis of the sales of enterprises 69
IV.The total profit of enterprises 69
V.The analysis of the gross margins 70
VI.The analysis of the margins of enterprises 70
Part Two The structure of Zhejiang toy enterprises 71
I.The enterprises above 100 million yuan 72
II.The enterprises between 50 to 100 million yuan 72
Part Three The key toy industry bases in Zhejiang province 73
I.Yunhe 73
II.Pinghu 74
Part Four The competitiveness of key toy enterprises 75
I. Xinyun craft Co. Ltd in Zhejiang 75
II.Little Star car industry Co. Ltd in Ningbo 76
III.Mingtai plastic Co. Ltd in Ningbo 76
CHAPTER SEVEN THE REGIONAL MARKET OF THE TOY INDUSTRY-SHANDONG PROVINCE 77
Part One The operation of Shandong toy industry 77
I.The analysis of the asset size of the industry 77
II.The analysis of the number of enterprises 77
III.The analysis of the sales of enterprises 78
IV.The total profit of enterprises 79
V.The analysis of the gross margins 80
VI.The analysis of the margins of enterprises 80
Part Two The structure of Shandong toy enterprises 81
I.The enterprises above 100 million yuan 81
II.The enterprises between 50 to 100 million yuan 82
Part Three The competitiveness of key toy enterprises 83
I.Shiying toy Co. Ltd in Qingdao 83
II.FlyingDragon toy Co. Ltd in Qingdao 83
III.Baili toy Co. Ltd in Qingdao 84
CHAPTER EIGHT THE REGIONAL MARKET OF TOY INDUSTRY-SHANGHAI 85
Part One The operation of Shanghai toy industry 85
I.The analysis of the asset size of the industry 85
II.The analysis of the number of enterprises 85
III.The analysis of the sales of enterprises 86
IV.The total profit of enterprises 87
V.The analysis of the gross margins 87
VI.The analysis of the margins of enterprises 88
Part Two The structure of Shanghai toy enterprises 89
I.The enterprises above 100 million yuan 89
II.The enterprises between 50 to 100 million yuan 89
Part Three The competitiveness of key toy enterprises 90
I.Rongwei plastic industry Co. Ltd in Shanghai 90
II.Dashun toy Co. Ltd in Shanghai 91
III.Jilong plastic product Co. Ltd in Shanghai 91
Notice 92
Index of Charts
TABLE 1 THE SCALE OF CHINESE TOY INDUSTRY FROM 2003 TO 2007 (UNIT: THOUSAND YUAN ) 10
TABLE 2 THE GROWTH OF CHINESE TOY INDUSTRY FROM 2004 TO 2007 11
TABLE 3 THE CHANGE TREND OF THE GROWTH OF CHINESE TOY INDUSTRY FROM 2004 TO 2007 11
TABLE 4 THE PROFIT OF CHINESE TOY INDUSTRY FROM 2003 TO 2007 (UNIT: THOUSAND YUAN) 12
TABLE 5 THE CHANGE OF PROFIT OF CHINESE TOY INDUSTRY FROM 2003 TO 2007 (UNIT: THOUSAND YUAN) 12
TABLE 6 PROFITABILITY OF CHINESE TOY INDUSTRY FROM 2003 TO 2007 12
TABLE 7 THE CHANGE OF PROFITABILITY OF CHINESE TOY INDUSTRY FROM 2003 TO 2007 12
TABLE 8 THE NUMBER OF CHINESE TOY ENTERPRISES FROM 2003 TO 2007 13
TABLE 9 THE NUMBER OF CHINESE TOY ENTERPRISES FROM 2003 TO 2007 (BY THE CHARACTERS) 13
TABLE 10 THE NUMBER OF CHINESE TOY ENTERPRISES WITH DIFFERENT CHARACTERS IN 2007 13
TABLE 11 THE NUMBER OF CHINESE TOY ENTERPRISES FROM 2003 TO 2007 (BY THE SIZE) 14
TABLE 12 THE NUMBER OF CHINESE TOY ENTERPRISES WITH DIFFERENT SIZES IN 2007 14
TABLE 13 THE DEMAND OF INDIAN TOY MARKET FROM (UNIT: BILLION RUPEES)) 21
TABLE 14 THE SIZE OF THE ASSET IN THE TOY INDUSTRY FROM 2003 TO 2007 22
TABLE 15 THE CHANGE OF THE ASSET SIZE IN THE TOY INDUSTRY FROM 2003 TO 2007 23
TABLE 16 THE NUMBER OF ENTERPRISES IN THE TOY INDUSTRY FROM 2003 TO 2007 23
TABLE 17 THE CHANGE OF THE NUMBER OF ENTERPRISES IN THE TOY INDUSTRY FROM 2003 TO 2007 23
TABLE 18 THE SALES OF CHINESE TOY INDUSTRY FROM 2003 TO 2007(UNIT: THOUSAND YUAN) 24
TABLE 19 THE CHANGE OF THE SALES OF CHINESE TOY INDUSTRY FROM 2003 TO 2007(UNIT: THOUSAND YUAN) 24
TABLE 20 THE TOTAL PROFIT OF CHINESE TOY INDUSTRY FROM 2003 TO 2007(UNIT: THOUSAND YUAN) 25
TABLE 21 THE CHANGE OF THE TOTAL PROFIT OF CHINESE TOY INDUSTRY FROM 2003 TO 2007(UNIT: THOUSAND YUAN) 25
TABLE 22 THE GROSS MARGINS OF CHINESE TOY INDUSTRY FROM 2003 TO 2007 25
TABLE 23 THE CHANGE OF THE GROSS MARGINS OF CHINESE TOY INDUSTRY FROM 2003 TO 2007 25
TABLE 24 THE MARGINS OF CHINESE TOY INDUSTRY FROM 2003 TO 2007(UNIT: THOUSAND YUAN) 26
TABLE 25 THE CHANGE OF MARGINS OF CHINESE TOY INDUSTRY FROM 2003 TO 2007 26
TABLE 26 THE SIZE OF THE ASSET OF FOREIGN-FUNDED TOY ENTERPRISES IN CHINA FROM 2003 TO 2007(UNIT: THOUSAND YUAN) 26
TABLE 27 THE CHANGE OF THE ASSET SIZE OF FOREIGN-FUNDED TOY ENTERPRISES IN CHINA FROM 2003 TO 2007(UNIT: THOUSAND YUAN) 27
TABLE 28 THE NUMBER OF FOREIGN-FUNDED TOY ENTERPRISES IN CHINA FROM 2003 TO 2007 27
TABLE 29 THE CHANGE OF THE NUMBER OF FOREIGN-FUNDED TOY ENTERPRISES IN CHINA FROM 2003 TO 2007 27
TABLE 30 THE CHANGE OF THE SALES OF FOREIGN-FUNDED TOY ENTERPRISES IN CHINA FROM 2003 TO 2007(UNIT: THOUSAND YUAN) 28
TABLE 31 THE CHANGE OF THE SALES OF FOREIGN-FUNDED TOY ENTERPRISES IN CHINA FROM 2003 TO 2007(UNIT: THOUSAND YUAN) 28
TABLE 32 THE TOTAL PROFIT OF FOREIGN-FUNDED TOY ENTERPRISES IN CHINA FROM 2003 TO 2007(UNIT: THOUSAND YUAN) 29
TABLE 33 THE CHANGE OF THE TOTAL PROFIT OF FOREIGN-FUNDED TOY ENTERPRISES IN CHINA FROM 2003 TO 2007(UNIT: THOUSAND YUAN) 29
TABLE 34 THE GROSS MARGINS OF FOREIGN-FUNDED TOY ENTERPRISES IN CHINA FROM 2003 TO 2007 29
TABLE 35 THE CHANGE OF THE TOTAL PROFIT OF FOREIGN-FUNDED TOY ENTERPRISES IN CHINA FROM 2003 TO 2007 29
TABLE 36 THE CHANGE OF THE MARGINS OF FOREIGN-FUNDED TOY ENTERPRISES IN CHINA FROM 2003 TO 2007 30
TABLE 37 THE CHANGE OF THE MARGINS OF FOREIGN-FUNDED TOY ENTERPRISES IN CHINA FROM 2003 TO 2007 30
TABLE 38 THE CHANGE OF CHINESE TOYS VALUE FROM 2003 TO 2007(UNIT: THOUSAND YUAN) 31
TABLE 39 THE TREND OF CHINESE TOYS VALUE FROM 2003 TO 2007(UNIT: THOUSAND YUAN) 31
TABLE 40 THE NUMBER OF CHINESE TOY ENTERPRISES FROM 2003 TO 2007 (BY THE CHARACTERS) 34
TABLE 41 THE PLACES OF CHINESE TOP TEN TOY ENTERPRISES BY THE SALES (UNIT: THOUSAND YUAN) 34
TABLE 42 THE PLACES OF CHINESE TOP TEN TOY ENTERPRISES BY THE TOTAL PROFIT (UNIT: THOUSAND YUAN) 35
TABLE 43 THE PLACE OF CHINESE TOY ENTERPRISES BY THE SALES OF PROVINCES (UNIT: THOUSAND YUAN) 36
TABLE 44 THE ASSET SIZE OF GUANGDONG TOY INDUSTRY (UNIT: THOUSAND YUAN) 41
TABLE 45 THE CHANGE OF THE ASSET SIZE OF GUANGDONG TOY INDUSTRY (UNIT: THOUSAND YUAN) 41
TABLE 46 THE NUMBER OF GUANGDONG TOY ENTERPRISES IN CHINA 42
TABLE 47 THE CHANGE OF THE NUMBER OF GUANGDONG TOY ENTERPRISES IN CHINA 42
TABLE 48 THE SALES OF GUANGDONG TOY ENTERPRISES IN CHINA FROM 2003 TO 2007 (UNIT: THOUSAND YUAN) 42
TABLE 49 THE CHANGE OF THE SALES OF GUANGDONG TOY ENTERPRISES IN CHINA FROM 2003 TO 2007 (UNIT: THOUSAND YUAN) 42
TABLE 50 THE TOTAL PROFIT OF ENTERPRISES FROM 2003 TO 2007 (UNIT: THOUSAND YUAN) 43
TABLE 51 THE CHANGE OF THE TOTAL PROFIT OF ENTERPRISES FROM 2003 TO 2007 (UNIT: THOUSAND YUAN) 43
TABLE 52 THE GROSS MARGINS OF GUANGDONG TOY ENTERPRISES FROM 2003 TO 2007 44
TABLE 53 THE CHANGE OF THE GROSS MARGINS OF GUANGDONG TOY ENTERPRISES FROM 2003 TO 2007 44
TABLE 54 THE MARGINS OF GUANGDONG TOY ENTERPRISES FROM 2003 TO 2007 44
TABLE 55 THE CHANGE OF THE MARGINS OF GUANGDONG TOY ENTERPRISES FROM 2003 TO 2007 44
TABLE 56 THE TOTAL SALES OF GUANGDONG TOY ENTERPRISES REACH 1BILLION YUAN (THOUSAND YUAN) 46
TABLE 57 THE TOTAL SALES OF GUANGDONG TOY ENTERPRISES ARE BETWEEN 0.5 AND 1BILLION YUAN (THOUSAND YUAN) 46
TABLE 58 THE TOTAL SALES OF GUANGDONG TOY ENTERPRISES ARE BETWEEN 0.1 AND 0.5 BILLION YUAN (THOUSAND YUAN) 47
TABLE 59 THE KEY ENTERPRISES IN CHENGHAI TOY BASES 51
TABLE 60 THE COMPETITIVENESS OF ZHONGMEI TOY FACTORY IN NANHAI DISTRICT OF FOSHAN CITY (UNIT: THOUSAND YUAN) 52
TABLE 61 THE COMPETITIVENESS OF HUAXUAN TOY FACTORY IN GUANYAO TOWN OF NANHAI DISTRICT, FOSHAN CITY (UNIT: THOUSAND YUAN) 52
TABLE 62 THE COMPETITIVENESS OF WEIMING INDUSTRIAL CO. LTD IN SHENZHEN (UNIT: THOUSAND YUAN) 53
TABLE 63 THE COMPETITIVENESS OF ZHENTAI (CHINA) INDUSTRY CO. LTD (UNIT: THOUSAND YUAN) 54
TABLE 64 THE COMPETITIVENESS OF ZHENTAI (GUANGDONG) INDUSTRY CO. LTD (UNIT: THOUSAND YUAN) 54
TABLE 65 THE COMPETITIVENESS OF YINHUI TOY CO. LTD (UNIT: THOUSAND YUAN) 55
TABLE 66 THE COMPETITIVENESS OF AUDI TOY INDUSTRIAL CO. LTD IN GUANGDONG (UNIT: THOUSAND YUAN) 55
TABLE 67 THE COMPETITIVENESS OF HUAWEI TOY PROCESSING (GROUP) CO. LTD (UNIT: THOUSAND YUAN) 56
TABLE 68 THE ASSET SIZE OF JIANGSU TOY INDUSTRY (UNIT: THOUSAND YUAN) 57
TABLE 69 THE CHANGE OF THE ASSET SIZE OF JIANGSU TOY INDUSTRY (UNIT: THOUSAND YUAN) 57
TABLE 70 THE NUMBER OF JIANGSU TOY ENTERPRISES IN CHINA 57
TABLE 71 THE CHANGE OF THE NUMBER OF JIANGSU TOY ENTERPRISES IN CHINA 58
TABLE 72 THE SALES OF JIANGSU TOY ENTERPRISES IN CHINA FROM 2003 TO 2007 (UNIT: THOUSAND YUAN) 58
TABLE 73 THE CHANGE OF THE SALES OF JIANGSU TOY ENTERPRISES IN CHINA FROM 2003 TO 2007 (UNIT: THOUSAND YUAN) 58
TABLE 74 THE TOTAL PROFIT OF ENTERPRISES FROM 2003 TO 2007 (UNIT: THOUSAND YUAN) 59
TABLE 75 THE CHANGE OF THE TOTAL PROFIT OF ENTERPRISES FROM 2003 TO 2007 (UNIT: THOUSAND YUAN) 59
TABLE 76 THE GROSS MARGINS OF JIANGSU TOY ENTERPRISES FROM 2003 TO 2007 60
TABLE 77 THE CHANGE OF THE GROSS MARGINS OF JIANGSU TOY ENTERPRISES FROM 2003 TO 2007 60
TABLE 78 THE MARGINS OF JIANGSU TOY ENTERPRISES FROM 2003 TO 2007 60
TABLE 79 THE CHANGE OF THE MARGINS OF JIANGSU TOY ENTERPRISES FROM 2003 TO 2007 60
TABLE 80 THE TOTAL SALES OF JIANGSU TOY ENTERPRISES REACH 1BILLION YUAN (THOUSAND YUAN) 62
TABLE 81 THE TOTAL SALES OF JIANGSU TOY ENTERPRISES ARE BETWEEN 0.2 TO 1 BILLION YUAN 62
TABLE 82 THE TOTAL SALES OF JIANGSU TOY ENTERPRISES ARE BETWEEN 0.1 TO 0.2 BILLION YUAN 62
TABLE 83 THE COMPETITIVENESS OF GOODBABY GROUP CO. LTD (UNIT: THOUSAND YUAN) 66
TABLE 84 THE ASSET SIZE OF ZHEJIANG TOY INDUSTRY (UNIT: THOUSAND YUAN) 67
TABLE 85 THE CHANGE OF THE ASSET SIZE OF ZHEJIANG TOY INDUSTRY (UNIT: THOUSAND YUAN) 67
TABLE 86 THE NUMBER OF ZHEJIANG TOY ENTERPRISES IN CHINA 68
TABLE 87 THE CHANGE OF THE NUMBER OF ZHEJIANG TOY ENTERPRISES IN CHINA 68
TABLE 88 THE SALES OF ZHEJIANG TOY ENTERPRISES IN CHINA FROM 2003 TO 2007 (UNIT: THOUSAND YUAN) 69
TABLE 89 THE CHANGE OF THE SALES OF ZHEJIANG TOY ENTERPRISES IN CHINA FROM 2003 TO 2007 (UNIT: THOUSAND YUAN) 69
TABLE 90 THE TOTAL PROFIT OF ENTERPRISES FROM 2003 TO 2007 (UNIT: THOUSAND YUAN) 69
TABLE 91 THE CHANGE OF THE TOTAL PROFIT OF ENTERPRISES FROM 2003 TO 2007 (UNIT: THOUSAND YUAN) 69
TABLE 92 THE GROSS MARGINS OF ZHEJIANG TOY ENTERPRISES FROM 2003 TO 2007 70
TABLE 93 THE CHANGE OF THE GROSS MARGINS OF ZHEJIANG TOY ENTERPRISES FROM 2003 TO 2007 70
TABLE 94 THE MARGINS OF ZHEJIANG TOY ENTERPRISES FROM 2003 TO 2007 70
TABLE 95 THE CHANGE OF THE MARGINS OF ZHEJIANG TOY ENTERPRISES FROM 2003 TO 2007 71
TABLE 96 THE TOTAL SALES OF ZHEJIANG TOY ENTERPRISES REACH 100 MILLION YUAN (THOUSAND YUAN) 72
TABLE 97 THE TOTAL SALES OF ZHEJIANG TOY ENTERPRISES ARE BETWEEN 50 TO 100 MILLION YUAN (THOUSAND YUAN) 72
TABLE 98 THE COMPETITIVENESS OF XINYUN CRAFT CO. LTD IN ZHEJIANG (UNIT: THOUSAND YUAN) 75
TABLE 99 THE COMPETITIVENESS OF LITTLE STAR CAR INDUSTRY CO. LTD IN NINGBO (UNIT: THOUSAND YUAN) 76
TABLE 100 THE COMPETITIVENESS OF MINGTAI PLASTIC CO. LTD IN NINGBO (UNIT: THOUSAND YUAN) 76
TABLE 101 THE ASSET SIZE OF SHANDONG TOY INDUSTRY (UNIT: THOUSAND YUAN) 77
TABLE 102 THE CHANGE OF THE ASSET SIZE OF SHANDONG TOY INDUSTRY (UNIT: THOUSAND YUAN) 77
TABLE 103 THE NUMBER OF SHANDONG TOY ENTERPRISES IN CHINA 77
TABLE 104 THE CHANGE OF THE NUMBER OF SHANDONG TOY ENTERPRISES IN CHINA 78
TABLE 105 THE SALES OF SHANDONG TOY ENTERPRISES IN CHINA FROM 2003 TO 2007 (UNIT: THOUSAND YUAN) 78
TABLE 106 THE CHANGE OF THE SALES OF SHANDONG TOY ENTERPRISES IN CHINA FROM 2003 TO 2007 (UNIT: THOUSAND YUAN) 78
TABLE 107 THE TOTAL PROFIT OF ENTERPRISES FROM 2003 TO 2007 (UNIT: THOUSAND YUAN) 79
TABLE 108 THE CHANGE OF THE TOTAL PROFIT OF ENTERPRISES FROM 2003 TO 2007 (UNIT: THOUSAND YUAN) 79
TABLE 109 THE GROSS MARGINS OF SHANDONG TOY ENTERPRISES FROM 2003 TO 2007 80
TABLE 110 THE CHANGE OF THE GROSS MARGINS OF SHANDONG TOY ENTERPRISES FROM 2003 TO 2007 80
TABLE 111 THE MARGINS OF SHANDONG TOY ENTERPRISES FROM 2003 TO 2007 80
TABLE 112 THE CHANGE OF THE MARGINS OF SHANDONG TOY ENTERPRISES FROM 2003 TO 2007 80
TABLE 113 THE TOTAL SALES OF SHANDONG TOY ENTERPRISES REACH ABOVE 100 MILLION YUAN (THOUSAND YUAN) 81
TABLE 114 THE TOTAL SALES OF SHANDONG TOY ENTERPRISES ARE BETWEEN 50 TO 100 MILLION YUAN (THOUSAND YUAN) 82
TABLE 115 THE COMPETITIVENESS OF SHIYING TOY CO. LTD IN QINGDAO (UNIT: THOUSAND YUAN) 83
TABLE 116 THE COMPETITIVENESS OF FLYING DRAGON TOY CO. LTD IN QINGDAO (UNIT: THOUSAND YUAN) 83
TABLE 117 THE COMPETITIVENESS OF HUAWEI TOY PROCESSING CO. LTD (UNIT: THOUSAND YUAN) 84
TABLE 118 THE ASSET SIZE OF SHANGHAI TOY INDUSTRY (UNIT: THOUSAND YUAN) 85
TABLE 119 THE CHANGE OF THE ASSET SIZE OF SHANGHAI TOY INDUSTRY (UNIT: THOUSAND YUAN) 85
TABLE 120 THE NUMBER OF SHANGHAI TOY ENTERPRISES IN CHINA 85
TABLE 121 THE CHANGE OF THE NUMBER OF SHANGHAI TOY ENTERPRISES IN CHINA 86
TABLE 122 THE SALES OF SHANGHAI TOY ENTERPRISES IN CHINA FROM 2003 TO 2007 (UNIT: THOUSAND YUAN) 86
TABLE 123 THE CHANGE OF THE SALES OF SHANGHAI TOY ENTERPRISES IN CHINA FROM 2003 TO 2007 (UNIT: THOUSAND YUAN) 86
TABLE 124 THE TOTAL PROFIT OF ENTERPRISES FROM 2003 TO 2007 (UNIT: THOUSAND YUAN) 87
TABLE 125 THE CHANGE OF THE TOTAL PROFIT OF ENTERPRISES FROM 2003 TO 2007 (UNIT: THOUSAND YUAN) 87
TABLE 126 THE GROSS MARGINS OF SHANGHAI TOY ENTERPRISES FROM 2003 TO 2007 87
TABLE 127 THE CHANGE OF THE GROSS MARGINS OF SHANGHAI TOY ENTERPRISES FROM 2003 TO 2007 87
TABLE 128 THE MARGINS OF SHANGHAI TOY ENTERPRISES FROM 2003 TO 2007 88
TABLE 129 THE CHANGE OF THE MARGINS OF SHANGHAI TOY ENTERPRISES FROM 2003 TO 2007 88
TABLE 130 THE TOTAL SALES OF SHANGHAI TOY ENTERPRISES REACH 100 MILLION YUAN (THOUSAND YUAN) 89
TABLE 131 THE TOTAL SALES OF SHANGHAI TOY ENTERPRISES ARE BETWEEN 50 AND 100 YUAN IN 2005 (THOUSAND YUAN) 89
TABLE 132 THE COMPETITIVENESS OF RONGWEI PLASTIC INDUSTRY CO. LTD IN SHANGHAI (UNIT: THOUSAND YUAN) 90
TABLE 133 THE COMPETITIVENESS OF DASHUN TOY CO. LTD IN SHANGHAI (UNIT: THOUSAND YUAN) 91
TABLE 134 THE COMPETITIVENESS OF JILONG PLASTIC PRODUCT CO. LTD IN SHANGHAI (UNIT: THOUSAND YUAN) 91
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